The most common question we get from people considering the Perfectly Snug Smart Topper is some version of: does it actually work?
It's a fair question. A $2,000 temperature controlled mattress topper is a meaningful purchase. You want more than a brand telling you it's worth it.
On July 29, 2026, Canadian tech expert Avery Swartz walked onto the set of CTV Your Morning and answered that question on live national television.
"Tech to Beat the Heat" Segment
Avery Swartz appears regularly on CTV Your Morning as a tech expert. For her summer "Tech to Beat the Heat" segment, she brought five products she recommends for staying cool. The Perfectly Snug Smart Topper was the first one she reached for.
"This is a cooling mattress topper," she told the hosts. "It's made by a Canadian company called Perfectly Snug. I've been sleeping on this one for about 30 nights or so now, and I missed it last night because it was here in the studio, and I literally missed it."
This is a great testament to how well the Smart Topper works. . .and how fast!
How Perfectly Snug Works
As Avery explained on CTV Your Morning, the topper is about two inches thick and sits on top of your existing mattress. It draws air in at one end and circulates it through the topper's internal structure, pulling heat away from your body while you sleep. (A note from us - make sure you're using breathable sheets, such as cotton or bamboo, with a loose weave!)
She pointed out the physical controls on the side of the topper, and mentioned that the king size version gives each partner independent control over their own side, managed either with the buttons or through the app on your phone. These seemed to be some of her favourite features.
She also mentioned something that surprises people who assume it's only for summer: "In the winter time, it also has a heater." We would add. . .and for cold sleepers! (The writer of this blog post uses preheating all year, and sets the second phase of the night to cooling. Pure bliss.)
When the host noted the king size price, around $2,000, sounded expensive, Avery didn't sidestep it. She asked: "How much would you pay for a really good night's sleep, consistently?"
That's the right question. It's also the one most of our customers say they stopped asking after the first week!
A Third-Party Endorsement Means a Lot!
There is a meaningful difference between a company saying its product works and a tech expert, who tested the product for thirty nights on her own, choosing to bring it to a national morning show as her top recommendation.
Avery Swartz reviews technology for a living. She brought five products to that segment. She led with ours. And, she told a live national audience that she had personally used it every night for a month and noticed its absence the one night she didn't have it.
That's real life!
What Our Customers Say
The experience Avery described, noticing how differently you sleep and then missing the topper when it isn't there, shows up consistently in our customer reviews.
Jen, after nearly a year: "I realized after getting this that I probably hadn't slept well for almost two years."
Cheryl House: "I didn't expect it to have such a big impact on my overall well-being. I'm sleeping comfortably through the night and waking up feeling much more rested."
Jennavieve Johnson, who had tried sleep headphones, an eye mask, supplements, and a BedJet before finding us: "I was desperate and bought the Perfectly Snug not expecting that much. Boy was I wrong. It has been game-changing."
Courtney Cooper, who was on the fence about the price: "I really debated on spending $2k on a mattress topper. It has been a great investment, 100% worth it. My husband wasn't on board with spending that much but now he loves it and tells others it was worth it."
The Answer to the Question
Does the Perfectly Snug Smart Topper actually work?
A tech expert used it for thirty nights and chose it as her top heat-beating recommendation for a national television audience. A clinical sleep researcher ran a randomized study on 58 people and found that 100% of participants reported improved sleep. Hundreds of verified customers have written about sleeping differently, feeling different in the morning, and wishing they had done it sooner.
The Smart Topper comes with a 30-night risk-free trial, which is roughly the same amount of time Avery Swartz used it before she was ready to recommend it on live TV. If it doesn't change how you sleep, return it.
